MARKETING STRATEGIST + THOUGHT LEADERSHIP COACH
FOR WOMEN AND LGBTQIA
You need to be
known for your work.
GET KNOWN,
GET CLIENTS.
AS SEEN ON
You don't need
to become
an influencer.
(or a marketing person)
Most marketing advice is built for people who want to be famous on the internet. But that's not why you started your business. You started it because you're exceptional at what you do.
The goal isn't a bigger following. The goal is being known (deeply and specifically) by exactly the right people.
I've been doing this for 20+ years. I've worked with everyone from solo consultants to Fortune 500 companies. The playbook is different when you're building something real.
without selling your soul
Marketing that works
1
Get clear on your positioning
Most people are marketing before they've figured out what makes them the obvious choice. We start there.
2
Build visibility that converts
Speaking, media, strategic relationships, thought leadership. The channels that build real authority and not just follower counts.
3
Get clients without the cringe
When your positioning is right and your visibility is working, getting clients stops feeling like convincing and starts feeling like connecting.
Free resources, workshops, and articles
wherever you are right now
(for women)
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Clients:
WORK WITH ME
Three ways to work together.
You work for yourself. You shouldn't have to make every decision alone.
BIO
Hi, I'm FEMILY
(she/they)
Femily’s background has always been in communicating for social impact. She has worked as a publicist for progressive thought leaders, a change manager inside tech companies, and a strategic communications lead in higher education including MIT and the University of California. Throughout, she has also been a marketer for queer community.
More recently, she became known as “Silicon Valley’s Gender/Inclusion Advisor” for her work on inclusion in the workplace. Even as that field has shifted, that lens continues to inform how she thinks about who gets seen, respected, and taken seriously.
Today, Femily focuses on marketing and business development for women and LGBTQIA+ professionals.
She works with consultants, solo practitioners, and service professionals to become known for their work and bring in work, by helping them get sharper about what they see, what they say, and how they show up.
She does this through her programs Future Thought Leader and How to Get Clients, along with select one-to-one work.
Femily has spoken at SHRM, SXSW, The Commonwealth Club of San Francisco, and the Watermark Conference for Women, and has been featured in NPR, The Washington Post, Fast Company, and U.S. News & World Report.
She also takes on a small number of referral-based engagements supporting organizations through moments of cultural strain, including layoffs, engagement survey fallout, and internal complaints.
